How to manage the public

If you do not exalt the talented and virtuous, people will not compete for fame. If you do not prize rare treasures, people will not steal. If you do not display things that stir desire, people’s minds will not be disturbed.

So the sage governs by simplifying people’s minds and filling their bellies, by weakening their competitive ambitions and strengthening their bodies. He keeps them free from cunning and excessive desire. Even the clever and scheming will not dare to stir up trouble. Govern by non-action, and there will be nothing that is not well governed.

How to manage the public's Pictures

Original text of Chapter 3 of the Tao Te Ching